With the General Product Safety Regulation (GPSR) officially enforceable across the EU by December 13, 2024, non-EU sellers and dropshippers need to pay close attention. Whether you run a PrestaShop store or sell via marketplaces, the new law directly impacts how you operate cross-border eCommerce.
Why GPSR Affects Dropshipping More Than You Think
The GPSR requires all physical goods sold to EU consumers to meet safety standards and include a Responsible Person (RP) based in the EU. This applies even if you’re based in the US, UK, India, or anywhere outside the EU.
- Your product is made in China
- You’re selling it via PrestaShop to an EU customer
- You must ensure that a Responsible Person is listed and safety data is trackable
Without this, your shipments can be blocked, your products removed from EU marketplaces, or worse—your business fined.
Key Compliance Requirements for Dropshippers
- Appoint a Responsible Person (RP) in the EU
They act as the point of contact for safety and regulatory issues. You can hire a third-party EU fulfillment center or service provider to take on this role. - Labeling Requirements
Every product must include RP details (name, address) on the packaging or insert. This is crucial if you’re using private-label suppliers. - Traceability
Keep records of supplier chains, safety testing (if applicable), and customer delivery paths. - Safety Recall Management
You must be able to inform EU customers in case of defects or safety risks. PrestaShop modules can automate this via customer notifications or emails.
How to Stay Compliant as a Non-EU Seller
Here are a few actionable steps:
- Use a GPSR-compliant PrestaShop module to display RP info on product pages
- Work with fulfillment partners that offer EU Responsible Person services
- Ensure all product documentation is retained and accessible
- Stay updated on EU market surveillance policies and national enforcement bodies
Cross-Border Sales: No Longer Risk-Free
Previously, non-EU dropshippers could sell with minimal oversight. The GPSR changes that—creating a level playing field, but also stricter obligations. Marketplaces like Amazon and eBay already require RP data for EU-bound goods. Standalone store owners must do the same.
Final Thoughts
If you’re a PrestaShop merchant, dropshipper, or cross-border eCommerce operator, the GPSR is not just another regulation—it’s a new standard. Prepare now to protect your revenue and reputation.
Pro tip: Start by identifying your best-selling EU-targeted products and prioritize their compliance.
Need help setting this up? Check out our list of PrestaShop GPSR modules and guides to make compliance easier.
