1. Use Upselling & Cross-selling
Encourage customers to spend more by recommending related products or upgrades. Use modules like “Product Accessories” or “Cross-selling on the Cart Page.”
- Suggest premium versions
- Offer “Frequently Bought Together” bundles
- Highlight complementary items
2. Offer Free Shipping Thresholds
Set a minimum cart value to unlock free shipping. This encourages larger purchases and improves overall order value.
“Spend $50 more and get FREE shipping!” is one of the highest-converting incentives.
3. Improve Product Descriptions
Make your product pages work harder with SEO-friendly, persuasive content. Include:
- Clear benefits
- Use cases
- Emotional triggers
4. Create Urgency with Limited-Time Offers
Use countdown timers, flash sales, and low-stock alerts to nudge buyers into faster decisions.
5. Use Email Marketing & Cart Recovery
Install a module like Mailchimp or Sendinblue and start sending:
- Welcome sequences
- Abandoned cart emails
- Product recommendations
6. Add Social Proof & Reviews
Show customer reviews, star ratings, and user-generated photos to build trust. PrestaShop has excellent review modules for this purpose.
7. Use Exit-Intent Popups
Capture visitors before they leave with a last-minute offer, discount, or lead magnet. Tools like Poptin or OptiMonk can help.
8. Run Targeted Promotions
Create smart discounts based on user behavior:
- First-time visitor discounts
- Returning customer offers
- Buy X, Get Y deals
9. Offer Multiple Payment Methods
Reduce friction at checkout by offering local and international payment gateways like Stripe, PayPal, Klarna, and bank transfers.
10. Launch a Loyalty Program
Reward repeat customers with points, cashback, or exclusive discounts using a loyalty module. This not only boosts retention but increases customer lifetime value.
🚀 Final Thoughts
Increasing sales isn’t about one magic trick—it’s about optimizing every part of the journey. Start small, test what works, and build a store your customers love to shop from.
Explore our recommended modules →
– The PrestaInsights Team
