The Pros of Offering Free Shipping
- Increased Conversions: Shoppers are more likely to complete a purchase when shipping is free.
- Higher Average Order Value: Setting a free shipping threshold encourages customers to buy more.
- Better Customer Experience: Reduces cart abandonment and simplifies the decision-making process.
- Competitive Advantage: Competing with big players like Amazon means meeting similar expectations.
The Cons of Offering Free Shipping
- Reduced Profit Margins: Unless factored into product pricing, shipping costs come from your bottom line.
- Logistical Complexity: International or bulky item shipping may not be feasible for free.
- Customer Expectations: Once offered, it’s hard to roll back without negative feedback.
When Free Shipping Makes Sense
Free shipping works best when:
- Your products have high enough margins
- You primarily serve one region or country
- Your competitors already offer it
- Your customers buy frequently or in bulk
How to Set Up Free Shipping in PrestaShop
Here’s how to configure free shipping within your PrestaShop back office:
- Go to
Shipping > Preferences - Set Free shipping starts at (e.g., €50)
- Ensure your carriers support this threshold
- Test it by simulating a cart with a qualifying amount
You can also use discount codes to offer “Free Shipping” for promotional campaigns:
Catalog → Discounts → Add New Cart Rule“Spend more, save more!” is a classic message that works wonders when tied to free shipping.
Tips for Making It Work
- Bundle shipping cost into product price
- Limit free shipping to certain regions or products
- Use banners and notifications to highlight the offer
- Track how it affects profit and adjust accordingly
Final Verdict
Free shipping isn’t one-size-fits-all—but when done right, it can significantly boost your sales. Start small, track results, and scale the strategy that fits your business model.
Need help configuring shipping in PrestaShop? Read our full guide →
– The PrestaInsights Team
