Introduction
As eCommerce continues to evolve, having accurate insights into customer behavior is essential. Google Analytics 4 (GA4) is the latest analytics platform by Google, and it’s a must-have for all serious online store owners. If you’re running a PrestaShop store, integrating GA4 gives you access to advanced tracking, real-time data, and event-driven reports.
But with several GA4 modules available, which one is right for your store in 2025?
In this blog post, we’ll compare the top 5 GA4 modules for PrestaShop—covering their key features, compatibility, pricing, and more. By the end, you’ll be equipped to choose the best one for your store’s needs.
What Is GA4 and Why It Matters for PrestaShop
Google Analytics 4 is a next-generation analytics tool that replaces Universal Analytics. Unlike its predecessor, GA4 provides:
- Cross-platform tracking (web + mobile apps)
- Event-based data modeling
- Enhanced data privacy and GDPR compliance
- Predictive metrics and machine learning
Why PrestaShop Merchants Need GA4
- Understand customer behavior across all touchpoints
- Optimize marketing and ad spend
- Identify product trends and sales funnels
- Make data-driven decisions for growth
1. Google Analytics: Google Analytics 4 – GA4
Compatibility: PrestaShop 1.7, 8.x, 9
Price: €69.99
Key Features:
- Easy integration of GA4 tracking code
- E-commerce event tracking: purchases, add-to-cart, product views
- No coding skills needed
- GDPR support
- Supports gtag.js and Measurement ID
Pros:
- Lightweight and beginner-friendly
- Affordable pricing
- Supports all key eCommerce events
Cons:
- Basic interface
- Limited advanced configuration options
2. Premium Google Analytics – by WebshopWorks
Compatibility: PrestaShop 1.6, 1.7, 8
Price: €129.99
Key Features:
- Universal Analytics + GA4 support
- E-commerce event tracking (purchase, checkout steps)
- Dynamic remarketing tags
- Includes Google Ads conversion tracking
- Multiple store support
Pros:
- Rich analytics features in one module
- Supports Google Ads integration
Cons:
- Slightly expensive for small stores
- Interface can be overwhelming
3. Google Tag Manager & GA4 PRO – by ETS-Soft
Compatibility: PrestaShop 1.6, 1.7, 8, 8.1
Price: €99.99
Key Features:
- Complete GA4 and Google Tag Manager setup
- Enhanced eCommerce tracking
- Event tracking (login, newsletter, add-to-wishlist)
- Cookie consent & GDPR-ready
- DataLayer support for custom events
Pros:
- Versatile and future-proof
- Supports third-party ad tracking
Cons:
- Requires basic understanding of GTM setup
- Slight learning curve for new users
4. GA4 Integrator – by PrestaShow
Compatibility: PrestaShop 1.7, 8, 8.1
Price: €75.00
Key Features:
- Plug-and-play integration with Google Analytics 4
- Real-time tracking, add-to-cart, purchase, product views
- Cookie consent integration
- Includes documentation and support
- Lightweight and fast
Pros:
- Built with performance in mind
- Clear and friendly user interface
Cons:
- Limited advanced configuration
- Some features require GTM
5. Advanced Google Tag Manager PRO + GA4 Tracking – by Wekio
Compatibility: PrestaShop 1.6, 1.7, 8, 8.1, 9
Price: €149.99
Key Features:
- Full integration with Google Tag Manager + GA4
- Enhanced event tracking: refunds, product impressions, coupons
- Compatible with Google Ads, Facebook Pixel, Hotjar
- Cookie law & GDPR module included
- Advanced DataLayer customization
Pros:
- Best for advanced users and marketers
- Integrates with multiple analytics & marketing tools
Cons:
- Higher price point
- Requires GTM experience
Conclusion
Choosing the best GA4 module for your PrestaShop store in 2025 depends on your needs and technical skills.
- If you need simplicity and affordability, go with FME’s GA4 module.
- If you want premium features and multi-store support, check out Premium Google Analytics.
- If you’re an advanced user needing GTM and analytics flexibility, Wekio’s GTM Pro is your best bet.
Whichever module you choose, integrating GA4 into your PrestaShop store ensures better tracking, smarter marketing, and faster growth.
Need help choosing or setting up the right module? Contact us—we’re happy to help!
